Entities / Company
Adidas AG.
German multinational corporation
- Reports this week
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- Active events
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- Connections
- 168
What's happening
Reports per dayLast 90 days
90 days agoDrag either end to show only events that began in that periodToday
Earlier this month
One to three months ago
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Rising competition from Nike, Adidas, and Athleta has spooked investors regarding Lululemon's market position.Some support4 reports
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Ella Emhoff used Instagram to reflect on her career, highlighting her modeling work for Adidas and Balenciaga.Some support1 report
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Wynsors World of Shoes in Bradford sells products from Nike, Adidas, and Skechers.Some support1 report
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Lauren London was spotted wearing a navy blue Marathon x Fear of God tracksuit produced by Adidas and Nike.Some support1 report
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Nike is losing market share to its rival Adidas.Well supported4 reports1 development inside
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Ole Miss is changing its apparel outfitter from Nike to Adidas.Some support1 report
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Major apparel companies including Adidas, Nike, New Balance, and Patagonia are capitalizing on market opportunities in North America.Some support2 reports6 developments inside
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Newcastle United's away kit, produced by Adidas AG, pays homage to the city of Newcastle-upon-Tyne.Some support1 report
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Avengers and Adidas AG have revealed a collaboration through promotional art.Some support1 report
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Adidas AG releases a limited-edition collection celebrating the Pokémon franchise anniversary.Some support2 reports
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Wrangler and Adidas AG are currently involved in fashion trends.Some support1 report
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Brad Pitt promoted the camouflage trend, which originated at Copenhagen fashion week, as Adidas began selling it on the high street.Some support1 report
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Adidas and Burberry joined the 2018 UN Fashion Charter and co-spearheaded the G7 Fashion Pact with Kering.Some support2 reports
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Adidas and Nike are expanding their product lines into multi-terrain running shoes.Some support1 report
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Fashion houses Dolce & Gabbana and Balenciaga used houndstooth patterns, while Merrell utilized Vibram soles.Some support1 report
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Adidas featured Biton in a campaign that drew criticism amid the ongoing Gaza War.Well supported12 reports
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Adidas, Common Projects, and Maison Margiela are involved in new footwear lines and collaborations, including surplus distribution to European army stores.Some support2 reports1 development inside
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Levi Strauss & Co. and Adidas AG are competing in Labor Day sales events.Some support2 reports
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Adidas AG is seeing successful sales traction for its popular loafers and boat shoe styles in the retail market.Some support1 report
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REI is selling the Supernova Rise 3 shoe, which was produced by Adidas AG.Some support1 report
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Adidas, Nike, ASICS, and New Balance promoted products during back-to-school sales.Some support2 reports1 development inside
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Adidas AG and Clark are both selling school footwear.Some support1 report
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Adidas released sneakers designed by Pharrell Williams and collaborated with Willy Chavarria, which were featured by Complex.Some support1 report
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Adidas AG has returned to previous silhouettes in its product line.Some support1 report
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Both Adidas AG and Nike are popular fashion brands that are sold at JCPenney.Some support1 report
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Fanatics is currently responsible for handling the uniform production for the National Hockey League (NHL).Some support1 report
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Adidas AG and Colette are both supplying custom merchandise.Some support1 report
Gone quiet
No new reports in 90+ days-
Nicole Kidman was spotted in New York City wearing Adidas sneakers, while Amazon sold a similar blazer, which was packed for a trip to Seoul.Some support1 report
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ASICS, New Balance, and Adidas AG are featured in the major Nordstrom Anniversary Sale.Some support1 report
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Adidas embraced anime collections, specifically involving the popular series One Piece.Some support1 report
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Peter Lynch commented on the investment landscape, noting that while Nike and Adidas are giants, he was looking for fast-growing companies outside of such large established firms.Some support1 report
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Us Weekly features Adidas products in its list.Some support1 report
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Adidas, Nike, Eminem, and Carhartt announced a new collaboration, featuring limited edition Air Jordan 4s and Superstar 1 trainers.Some support2 reports
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Levi Strauss & Co. and Adidas AG are customers of Viterra's supply chain, while Bunge sources grain from Brazilian suppliers.Some support1 report
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Adidas produces Arsenal's new away kit.Some support1 report
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A brand collaboration between Hypebeast and Adidas AG has been announced, taking place in Manchester and gaining traction in UK streetwear publications.Some support1 report
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Columbia and Adidas AG are currently supplying their respective products as sportswear to local retail centers.Some support1 report
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Global competition from international brands is increasing, exposing structural flaws in companies like Bata Group due to market liberalization.Some support1 report
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Amazon is utilizing its platform to sell products from Adidas AG.Some support2 reports
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Hochtief, Adidas, Heidelberg Materials, GEA Group, and Infineon Technologies saw market movements on June 30, 2026, influenced by ECB interest rate hopes and market optimism.Some support1 report1 development inside
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London campaigns secured major government funding on July 7, 2026.Some support1 report
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Tim Swaby, based in the UK, has been working on creative projects for major clients including Nike, Adidas, and the Royal Navy.Some support1 report
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Omnicom Group secured a global media account for Adidas, successfully taking over the business from competitor WPP.Some support1 report
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Nike forecasts a surprise drop in annual revenue, while Aker sells Cognite and Idorsia appoints a new CEO.Some support1 report
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Vogue and Poshmark are top sources for Nike mentions, while Adobe and Google's Gemini are featured in tech and fashion news.Some support1 report
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Sponsors must issue condolences and avoid crisis spin following a tournament incident, while AI engines must be updated with facts.Some support1 report
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Adidas AG is using Instagram to expand its market reach.Some support2 reports
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Small businesses are supporting a struggling football team, while global brands compete for market attention.Some support1 report
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Andy Burnham made a comment regarding the constraints placed on political idealism.Some support1 report
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ASA found claims about recycled content made by several fashion brands to be misleading.Well supported3 reports
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Adidas AG and GLO Brands B.V. unveiled a new safety footwear range, ADIDAS PRO WORK, which will be available across Europe.Some support2 reports
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Adidas AG is producing and selling the Adizero Evo SL running shoe, which is marketed alongside Adidas through Zappos.Some support1 report
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Tariffs imposed by the Trump administration are causing major apparel companies like Nike and Adidas to shift production away from China and seek tariff exemptions.Speculative1 report
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Due to tariff threats from Donald Trump, both Adidas and Madden are facing price pressure and are reassessing sourcing strategies regarding China, with Madden moving production to Brazil.Some support1 report1 development inside
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Target is facing competitive pressure from global brands like Adidas, Nike, and Converse, concurrent with tariff rate confirmations regarding China and Indonesia.Some support1 report
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Trump tariffs caused a $1 billion hit to Nike, leading to warnings of higher prices and inflation concerns as companies adjust sourcing from China.Speculative2 reports3 developments inside
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Macy's is launching its Black Friday sales in July 2025, featuring products from brands like Adidas, Calvin Klein, Michael Kors, and Columbia.Some support1 report
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Kohl's is strategically expanding its product offerings by including brands like Converse, Nike, and Adidas in its assortment mix, including back-to-school offerings.Some support1 report
No events began in the chosen period. Widen it, or reset.
What's reaching Adidas AG
Events traced to Adidas AG, step by step, newest first- Nike's financial strain could allow Adidas to gain market shareNike's restructuring and sales decline may allow Adidas to gain market sharePossible
- Adidas may face increased competition amid consumer stock rallyAdidas may face increased competition amid consumer stock rallyPossible
- Zalando's AI push could reshape athletic apparel market for AdidasAdidas may face increased competitive pressure from evolving e-commerce modelsPossible
- Nike's strategic shift may challenge Adidas AG's market dominanceNike's strategic shift may challenge Adidas AG's market dominancePossible
- Nike's lack of innovation may allow Adidas AG to gain market shareAdidas AG may gain market share if Nike struggles with stale product offeringsPossible
- Nike's struggles in China could boost Adidas AG's market shareNike's revenue pressure in China may allow Adidas AG to gain market sharePossible
See all 13 explainers
- Nike's new collaboration could intensify competition for Adidas AGNike's high-profile collaboration may increase competitive pressure on Adidas AGLikely
- Lululemon's product focus could intensify competition for Adidas AGLululemon's product overhaul may intensify competition for Adidas AGPossible
- Adidas AG may feel pressure from global consumer confidence shiftsAdidas AG may face pressure from declining consumer confidence amid Iran warPossible
- Tariffs and supply chain shifts may alter Adidas' competitive standingTariffs and supply chain shifts may alter Adidas' competitive standingPossible
- Adidas may face pressure as consumer value perception shiftsAdidas may face pressure as consumer value perception shifts in the apparel marketPossible
- Weak market prediction may pressure Adidas AG salesA weak sportswear market prediction may pressure Adidas AG sales and revenuePossible
- Nike's sales slump in China could boost Adidas AG's positionNike's struggles in Greater China may allow Adidas AG to gain market share.Possible
Around Adidas AG this week
News at the entities that move Adidas AG most-
Nike OperationalAmazon and Nike are offering discounts during Black Friday sales.Moves Adidas AG
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Kanye West OperationalKanye West and Erykah Badu held a joint concert in Arlington, which set a record-breaking attendance for the tour.Moves Adidas AG
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Amazon StructuralA city council is currently evaluating rules concerning drone delivery operations involving Amazon.Moves Adidas AG
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Levi Strauss & Co. OperationalJapanese entrepreneurs imported discarded American looms, driving demand for high-quality denim.Moves Adidas AG
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Gaza War OperationalIsrael expands military operations into Syria and Lebanon, while the war in Gaza continues and researchers conduct a migration study.Moves Adidas AG
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Instagram OperationalEXIT Festival, founded by Dušan Kovačević, announced its return via an Instagram post.Moves Adidas AG
Connections
The 40 strongest of 168, analyzed from the reporting. The bars show how strongly a change on one side reaches the other.-
Nike Operational
Adidas and Nike are intense, direct competitors vying for market share and dominance in the global athletic apparel industry.
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Levi Strauss & Co. Operational
The two companies actively compete in the market and facilitate talent transfer between their organizations.
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Bjørn Gulden Structural
Bjørn Gulden serves as the Chief Executive Officer of Adidas AG.
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Murphy Structural
Murphy held the role of Chief Brand Officer at Adidas AG, leading brand revitalization efforts.
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SuperNOVA Structural
Adidas AG produces the product line SuperNOVA, establishing a parent company/product line dependency.
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Javier Bardem Operational
Javier Bardem is actively using his platform to call for a boycott against Adidas AG.
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Kanye West Operational
Kanye West and Adidas have engaged in brand collaborations, financial transactions, and conflict over business contracts.
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Amazon Structural
Adidas utilizes Amazon's platform as a dedicated sales and distribution channel for its products.
Show all 40 connections
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Rick Owens Operational
Adidas AG and Rick Owens are collaborating on the SS 2027 collection.
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Foot Locker Operational
A and B maintain a functional partnership where B promotes and sells A's products as part of its retail strategy.
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Biton Transactional
Adidas featured Biton in a marketing campaign.
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Coca-Cola Operational
The two companies are major competitors who share market presence through high-profile sponsorships.
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Nassef Sawiris Structural
Nassef Sawiris serves as the chairman of the supervisory board of Adidas AG.
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Chloë Sevigny Transactional
Adidas AG utilizes Chloë Sevigny as an influencer in a cross-platform marketing campaign.
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Birgit Kretschmer Structural
Birgit Kretschmer serves as the Chief Financial Officer for Adidas AG.
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Eminem Operational
Adidas AG engages in commercial product collection collaborations with Eminem.
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Willy Chavarria Operational
The relationship is an active, ongoing creative partnership where Adidas utilizes Willy Chavarria's design expertise.
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Columbia Operational
The two entities are actively competing in the market by supplying sportswear to local retail centers.
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Pharrell Williams Operational
Pharrell Williams collaborates with Adidas AG on the design and release of sneakers.
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Gaza War Operational
Adidas's campaigns face criticism and boycott calls linked to the Gaza War.
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Omnicom Group Operational
Omnicom Group provides media services to Adidas AG, actively competing for the account against other agencies.
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Herbert Hainer Structural
Herbert Hainer served as a former CEO of Adidas AG.
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Kuppam Operational
Adidas AG is establishing manufacturing units in the location of Kuppam.
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Maison Margiela Operational
The two entities are currently linked through a product line where Adidas sells a version marketed as the BW Army.
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Nordstrom Operational
Nordstrom features and sells products manufactured by Adidas as part of its retail offering.
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Manchester Operational
A partnership exists where Adidas collaborates with the city of Manchester on brand projects.
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Instagram Operational
Adidas leverages Instagram as a key platform for brand marketing, corporate communication, and crisis management.
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Nicole Kidman Transactional
Nicole Kidman was observed wearing products from the Adidas AG brand.
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Ballerina Structural
Adidas AG is functionally integrating successful design elements from Ballerina into its product lines.
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Guy Chambers Operational
Guy Chambers and Adidas AG engaged in a partnership that contributed to Adidas's image overhaul before the relationship ended.
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Colette Operational
The two entities are identified as competitors in the market niche of supplying custom merchandise.
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Gaza Strip Mentioned together
Adidas is facing market scrutiny and boycott calls directly referencing the ongoing situation in the Gaza Strip.
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Journeys Structural
Journeys sources and sells products from the Adidas brand portfolio as part of its retail assortment.
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Wrangler Operational
The two companies are observed to compete within the fashion trends market.
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Michael Operational
Michael reviews Adidas gear for publications, creating a content relationship between the person and the company.
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Avengers Operational
Avengers and Adidas AG have established a collaboration for promotional purposes.
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Complex Transactional
Complex is tracking Adidas AG products with the intent to make a purchase.
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Jennie Transactional
Jennie's collaboration with Adidas resulted in a global boycott.
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Ella Emhoff Transactional
Ella Emhoff modeled for Adidas in a campaign featuring Stella McCartney.
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Daniel Todd Mentioned together
The relationship is based on a single, uncorroborated mention discussing traction in loafers and boat shoes.
History
Events by the month they beganOctober 2026
8 events- Adidas was part of an image overhaul while EMI shipped unsold copies, alongside news of a partnership break and album cover design.
- Molly-Mae collaborates with Adidas on limited edition trainers, which will be available for purchase on ASOS.
- Ella Emhoff used Instagram to reflect on her career, highlighting her modeling work for Adidas and Balenciaga.
- Wynsors World of Shoes in Bradford sells products from Nike, Adidas, and Skechers.
- Lauren London was spotted wearing a navy blue Marathon x Fear of God tracksuit produced by Adidas and Nike.
- Ole Miss is changing its apparel outfitter from Nike to Adidas.
- Newcastle United's away kit, produced by Adidas AG, pays homage to the city of Newcastle-upon-Tyne.
- Avengers and Adidas AG have revealed a collaboration through promotional art.
September 2026
8 events- Adidas AG releases a limited-edition collection celebrating the Pokémon franchise anniversary.
- Wrangler and Adidas AG are currently involved in fashion trends.
- Brad Pitt promoted the camouflage trend, which originated at Copenhagen fashion week, as Adidas began selling it on the high street.
- Adidas and Burberry joined the 2018 UN Fashion Charter and co-spearheaded the G7 Fashion Pact with Kering.
- Adidas and Nike are expanding their product lines into multi-terrain running shoes.
- Fashion houses Dolce & Gabbana and Balenciaga used houndstooth patterns, while Merrell utilized Vibram soles.
- Adidas featured Biton in a campaign that drew criticism amid the ongoing Gaza War.
- Levi Strauss & Co. and Adidas AG are competing in Labor Day sales events.
August 2026
14 events- Adidas, Common Projects, and Maison Margiela are involved in new footwear lines and collaborations, including surplus distribution to European army stores.
- Adidas AG is seeing successful sales traction for its popular loafers and boat shoe styles in the retail market.
- REI is selling the Supernova Rise 3 shoe, which was produced by Adidas AG.
- Adidas, Nike, ASICS, and New Balance promoted products during back-to-school sales.
- Adidas AG and Clark are both selling school footwear.
- Adidas released sneakers designed by Pharrell Williams and collaborated with Willy Chavarria, which were featured by Complex.
- Adidas AG has returned to previous silhouettes in its product line.
- Both Adidas AG and Nike are popular fashion brands that are sold at JCPenney.
- Fanatics is currently responsible for handling the uniform production for the National Hockey League (NHL).
- Adidas AG and Colette are both supplying custom merchandise.
- Nicole Kidman was spotted in New York City wearing Adidas sneakers, while Amazon sold a similar blazer, which was packed for a trip to Seoul.
- ASICS, New Balance, and Adidas AG are featured in the major Nordstrom Anniversary Sale.
- Adidas embraced anime collections, specifically involving the popular series One Piece.
- Peter Lynch commented on the investment landscape, noting that while Nike and Adidas are giants, he was looking for fast-growing companies outside of such large established firms.
Show 2 earlier months
July 2026
12 events- Us Weekly features Adidas products in its list.
- Adidas, Nike, Eminem, and Carhartt announced a new collaboration, featuring limited edition Air Jordan 4s and Superstar 1 trainers.
- Levi Strauss & Co. and Adidas AG are customers of Viterra's supply chain, while Bunge sources grain from Brazilian suppliers.
- Adidas produces Arsenal's new away kit.
- A brand collaboration between Hypebeast and Adidas AG has been announced, taking place in Manchester and gaining traction in UK streetwear publications.
- Columbia and Adidas AG are currently supplying their respective products as sportswear to local retail centers.
- Global competition from international brands is increasing, exposing structural flaws in companies like Bata Group due to market liberalization.
- Amazon is utilizing its platform to sell products from Adidas AG.
- London campaigns secured major government funding on July 7, 2026.
- Tim Swaby, based in the UK, has been working on creative projects for major clients including Nike, Adidas, and the Royal Navy.
- Omnicom Group secured a global media account for Adidas, successfully taking over the business from competitor WPP.
- Nike forecasts a surprise drop in annual revenue, while Aker sells Cognite and Idorsia appoints a new CEO.
June 2026
18 events- Rising competition from Nike, Adidas, and Athleta has spooked investors regarding Lululemon's market position.
- Nike is losing market share to its rival Adidas.
- Major apparel companies including Adidas, Nike, New Balance, and Patagonia are capitalizing on market opportunities in North America.
- Hochtief, Adidas, Heidelberg Materials, GEA Group, and Infineon Technologies saw market movements on June 30, 2026, influenced by ECB interest rate hopes and market optimism.
- Vogue and Poshmark are top sources for Nike mentions, while Adobe and Google's Gemini are featured in tech and fashion news.
- Sponsors must issue condolences and avoid crisis spin following a tournament incident, while AI engines must be updated with facts.
- Adidas AG is using Instagram to expand its market reach.
- Small businesses are supporting a struggling football team, while global brands compete for market attention.
- Andy Burnham made a comment regarding the constraints placed on political idealism.
- ASA found claims about recycled content made by several fashion brands to be misleading.
- Adidas AG and GLO Brands B.V. unveiled a new safety footwear range, ADIDAS PRO WORK, which will be available across Europe.
- Adidas AG is producing and selling the Adizero Evo SL running shoe, which is marketed alongside Adidas through Zappos.
- Tariffs imposed by the Trump administration are causing major apparel companies like Nike and Adidas to shift production away from China and seek tariff exemptions.
- Due to tariff threats from Donald Trump, both Adidas and Madden are facing price pressure and are reassessing sourcing strategies regarding China, with Madden moving production to Brazil.
- Target is facing competitive pressure from global brands like Adidas, Nike, and Converse, concurrent with tariff rate confirmations regarding China and Indonesia.
- Trump tariffs caused a $1 billion hit to Nike, leading to warnings of higher prices and inflation concerns as companies adjust sourcing from China.
- Macy's is launching its Black Friday sales in July 2025, featuring products from brands like Adidas, Calvin Klein, Michael Kors, and Columbia.
- Kohl's is strategically expanding its product offerings by including brands like Converse, Nike, and Adidas in its assortment mix, including back-to-school offerings.