Gatorade.
manufacturer of sports-themed beverage and food products
- Reports this week
- 1
- Active events
- 0
- Connections
- 53
What's happening
Earlier this month
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PepsiCo commands a powerful position across demographics, involving its brands Gatorade and Lay's.Well supported4 reports1 development inside
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PepsiCo confirmed ownership of Gatorade and Frito-Lay on August 12, 2025.Some support6 reports2 developments inside
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Weakening performance from Frito-Lay dragged down PepsiCo stock, while PepsiCo confirmed its diverse portfolio including Lay's and Gatorade.Some support3 reports1 development inside
One to three months ago
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Donations are being collected for the affected community in Caddo County, Oklahoma, following the September 1st wildfire.Some support2 reports
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Firefighters require electrolyte drinks during wildfire response in Caddo County.Some support2 reports
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Coca-Cola, Lay’s, and Gatorade demonstrate the success of a snack-plus-beverage model and staple brand resilience.Some support1 report
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Gatorade and Lipton are involved in a company-wide initiative regarding product packaging.Some support2 reports
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Korwin represented a US team in Auckland and used LinkedIn for a business profile.Some support2 reports
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Wine is being repositioned as a refreshing alternative to traditional beverages.Some support1 report
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PepsiCo is the parent company of Gatorade, and CEO Ramon Laguarta authorized a dividend raise and buyback.Some support3 reports1 development inside
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PepsiCo announced that it is selling Gatorade as part of its brand portfolio.Some support1 report
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Jim Cramer discussed PepsiCo's portfolio, which includes Gatorade.Some support4 reports
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At Mustard Seed Hill, staff are using Gatorade to manage the heat during a summer event that is attracting visitors who are utilizing Airbnb accommodations.Some support1 report
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Bryant and Dave donated meals and supplies, including Gatorade, for a camp on August 12, 2026.Some support1 report
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Gatorade has been listed as a needed item for a relief drive in Surrey.Some support1 report
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Neil Saunders notes the growing importance of the Direct-to-Consumer (DTC) channel for connecting with consumers.Some support1 report
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PepsiCo, which was formed through a merger with Frito-Lay, operates brands like Gatorade and Lay's across North America.Some support1 report
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TBWA's design unit works across various clients, including Tiffany & Co., Gatorade, and Disney+, and their collective includes Lola agency.Some support4 reports
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PepsiCo includes Gatorade in its brand portfolio, and Hasbro's Magic: The Gathering shows durable growth.Some support2 reports
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Product used at local Riverwest cycling event in Milwaukee.Some support1 report
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A recent event featured commercial beverages like Gatorade at Redstone Arsenal.Some support1 report
Gone quiet
No new reports in 90+ days-
OKC is located in Oklahoma, and Gatorade is being supplied to crews operating in the state.Some support1 report
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The FDA has mandated the phase-out of synthetic dyes, coinciding with Kirkland becoming a cane-sugar alternative to Gatorade.Some support1 report
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A city provided Gatorade hydration to runners during an event on July 6, 2026, involving Les Veach.Some support1 report
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Amazon is selling Iceman Slush-Ease machines, which can handle various beverages including Gatorade.Some support1 report
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Gatorade was used for hydration by beachgoers and local residents in New London and Wethersfield.Some support1 report
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Gatorade was used at the Mary Rose Mission in Boone County, which is part of Northern Kentucky.Some support1 report
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A fire department in Flint used Gatorade for hydration on July 1, 2026.Some support1 report
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Electrolytes were added to water to help manage heat stress in cows on July 1, 2026.Some support2 reports
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Gatorade was used for hydration during a public event involving Marion Russell on June 30, 2026.Some support1 report
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Cen-Tex provided Gatorade to workers in Waco, Texas, on June 18.Some support1 report
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FTC accuses PepsiCo of illegal price discrimination and notes that the company gave unfair price advantages to Walmart.Some support1 report
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Gatorade supported House of Sport events on September 5, 2025.Some support1 report
No events began in the chosen period. Widen it, or reset.
Around Gatorade this week
News at the entities that move Gatorade most-
PepsiCo StructuralUnion negotiated a contract with PepsiCo, which operates a plant in Prince George's County, Maryland.Moves Gatorade
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Menasha TransactionalSBA is assisting small businesses in Menasha following the aftermath of a tornado.Moves Gatorade
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Amazon OperationalAmazon and eBay are hosting merchandise sales in the Birmingham/East Midlands region, where a paediatrician works.Moves Gatorade
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Coca-Cola OperationalSLMG Beverages, a Lucknow-based company, holds Coca-Cola's bottling rights and is expanding operations in Uttar Pradesh and Bihar.Moves Gatorade
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Costco OperationalBLS data indicates consumer spending trends, showing inflation is driving demand toward value retailers like Walmart and Costco.Moves Gatorade
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Bryant TransactionalBryant donated HVAC systems to rebuilding efforts in New Orleans.Moves Gatorade
Connections
The 36 strongest of 53, analyzed from the reporting. The bars show how strongly a change on one side reaches the other.-
PepsiCo Structural
PepsiCo owns Gatorade, integrating it as a core brand within its beverage portfolio.
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Ravenswood Operational
Gatorade products are provided and utilized for volunteers within the Ravenswood infrastructure.
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Menasha Transactional
The two entities partner to supply goods, including water and Gatorade, to disaster survivors.
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Dave Transactional
Dave purchased Gatorade for families.
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TBWA\HAKUHODO Operational
TBWA\HAKUHODO functions as a marketing agency providing services to Gatorade.
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Caddo County Shared context
Gatorade products are utilized by emergency responders within Caddo County during wildfire response events.
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Oklahoma Shared context
Gatorade operates as a supplier within the geographical context of Oklahoma.
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Wethersfield Shared context
Gatorade is used for hydration by beachgoers within the location of Wethersfield.
Show all 36 connections
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Lipton Mentioned together
Both companies are mentioned in the context of industry-wide efforts to redesign bottles for lightweighting.
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AAA Mentioned together
AAA recommends Gatorade as a specific product for travel.
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Coca-Cola Operational
The two entities operate successfully as major, distinct staple brands within the competitive beverage market.
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Bryant Transactional
The two companies provided donated meals and supplies for a camp.
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Amazon Operational
Gatorade utilizes Amazon's DTC platforms to sell its products.
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Chicago Shared context
Gatorade provides aid within the context of Chicago's community services.
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Les Veach Mentioned together
The evidence suggests a functional use case where the entity A (City) utilizes products from entity B (Gatorade) to provide hydration to runners.
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Upshur County Transactional
Gatorade is identified as a needed item for flood relief efforts in Upshur County.
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Costco Operational
The competitive relationship exists as Costco's private label (Kirkland) offers a direct alternative to Gatorade in the market.
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Boone County Shared context
Gatorade is used at the Mary Rose Mission located within Boone County.
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Nashville Shared context
Gatorade is functionally present and available in locations within Nashville, specifically cooling shelters.
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Auckland Shared context
Gatorade has a representative operating within the city of Auckland.
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Milwaukee Shared context
Gatorade operates and markets products within the geographical context of Milwaukee.
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Abdul El-Sayed Mentioned together
Abdul El-Sayed was observed sharing or offering Gatorade at public events.
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Redstone Arsenal Shared context
A commercial beverage is featured in events held at the facility.
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Idaho Shared context
Gatorade supplies are distributed to farmworkers operating within the state of Idaho.
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Waco Shared context
Gatorade is being provided to workers in Waco as part of a larger operational chain managed by Cen-Tex.
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Reese Transactional
Reese is observed using Gatorade for hydration.
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LinkedIn Mentioned together
Evidence is insufficient to establish any relationship between LinkedIn and Gatorade.
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Bridge Creek Shared context
Gatorade products are utilized in the context of wildfires occurring in the area of Bridge Creek.
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Cowley County Shared context
Gatorade has donated goods to a county shelter within Cowley County.
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Surrey Shared context
Gatorade is listed as a needed item for a relief drive in the context of Surrey.
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Flint Shared context
Gatorade operates in the Flint area, specifically supplying fire departments.
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General Mills Mentioned together
Both entities are referenced as examples of CPG companies addressing industry trends like lightweighting.
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Venezuela Transactional
Gatorade was listed as a collected donation item supplied to Venezuela.
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James Talarico Transactional
Talarico was observed receiving a delivery of Gatorade.
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Marion Russell Shared context
Marion Russell was observed at a public event where Gatorade was used for hydration.
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TBWA Worldwide Mentioned together
No evidence was provided describing a relationship between TBWA Worldwide and Gatorade.
History
Events by the month they beganSeptember 2026
6 events- Donations are being collected for the affected community in Caddo County, Oklahoma, following the September 1st wildfire.
- Firefighters require electrolyte drinks during wildfire response in Caddo County.
- Coca-Cola, Lay’s, and Gatorade demonstrate the success of a snack-plus-beverage model and staple brand resilience.
- Korwin represented a US team in Auckland and used LinkedIn for a business profile.
- Wine is being repositioned as a refreshing alternative to traditional beverages.
- PepsiCo announced that it is selling Gatorade as part of its brand portfolio.
August 2026
7 events- Gatorade and Lipton are involved in a company-wide initiative regarding product packaging.
- At Mustard Seed Hill, staff are using Gatorade to manage the heat during a summer event that is attracting visitors who are utilizing Airbnb accommodations.
- Bryant and Dave donated meals and supplies, including Gatorade, for a camp on August 12, 2026.
- Gatorade has been listed as a needed item for a relief drive in Surrey.
- Neil Saunders notes the growing importance of the Direct-to-Consumer (DTC) channel for connecting with consumers.
- PepsiCo, which was formed through a merger with Frito-Lay, operates brands like Gatorade and Lay's across North America.
- TBWA's design unit works across various clients, including Tiffany & Co., Gatorade, and Disney+, and their collective includes Lola agency.
July 2026
12 events- PepsiCo includes Gatorade in its brand portfolio, and Hasbro's Magic: The Gathering shows durable growth.
- Product used at local Riverwest cycling event in Milwaukee.
- A recent event featured commercial beverages like Gatorade at Redstone Arsenal.
- OKC is located in Oklahoma, and Gatorade is being supplied to crews operating in the state.
- The FDA has mandated the phase-out of synthetic dyes, coinciding with Kirkland becoming a cane-sugar alternative to Gatorade.
- A city provided Gatorade hydration to runners during an event on July 6, 2026, involving Les Veach.
- Amazon is selling Iceman Slush-Ease machines, which can handle various beverages including Gatorade.
- Gatorade was used for hydration by beachgoers and local residents in New London and Wethersfield.
- Gatorade was used at the Mary Rose Mission in Boone County, which is part of Northern Kentucky.
- A fire department in Flint used Gatorade for hydration on July 1, 2026.
- Electrolytes were added to water to help manage heat stress in cows on July 1, 2026.
- Gatorade was used for hydration during a public event involving Marion Russell on June 30, 2026.
Show 1 earlier month
June 2026
8 events- PepsiCo commands a powerful position across demographics, involving its brands Gatorade and Lay's.
- PepsiCo confirmed ownership of Gatorade and Frito-Lay on August 12, 2025.
- Weakening performance from Frito-Lay dragged down PepsiCo stock, while PepsiCo confirmed its diverse portfolio including Lay's and Gatorade.
- PepsiCo is the parent company of Gatorade, and CEO Ramon Laguarta authorized a dividend raise and buyback.
- Jim Cramer discussed PepsiCo's portfolio, which includes Gatorade.
- Cen-Tex provided Gatorade to workers in Waco, Texas, on June 18.
- FTC accuses PepsiCo of illegal price discrimination and notes that the company gave unfair price advantages to Walmart.
- Gatorade supported House of Sport events on September 5, 2025.