Longines.
Swiss watchmaker
- Reports this week
- 1
- Active events
- 1
- Connections
- 20
What's happening
One to three months ago
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Henry Cavill is connected to various brands: he is a Longines endorser, he is encouraged to watch YouTube explainers, and he enjoyed Casio watches as a kid.Some support1 report
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Watches of Switzerland Group plc holds major retail partnerships with Omega, Longines, Cartier, and Rolex, and maintains a leading presence at Heathrow Airport.Some support2 reports
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Market polarization is driving a luxury demand shift, benefiting both Cartier and Longines amidst market segmentation changes.Some support1 report
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Longines announced new ambassadors, including Henry Cavill, Jennifer Lawrence, and Zhao Liying, and incorporated Breguet-style numerals into its design.Some support1 report
Gone quiet
No new reports in 90+ days-
Henry Cavill, Sara Ali Khan, and Ayushmann Khurrana were seen at the Royal Ascot event, discussing upcoming film projects and brand ambassador duties for Longines.Well supported3 reports
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Longines used Instagram to share event appearances and promote its brand presence.Some support1 report
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Henry Cavill and Saif Ali Khan were photographed together at a brand event in England on June 1, 2026.Some support1 report
No events began in the chosen period. Widen it, or reset.
Around Longines this week
News at the entities that move Longines most-
Jennifer Lawrence OperationalCelebrities Chris Pratt, Jennifer Aniston, and Jennifer Lawrence used Instagram to promote voter turnout.Moves Longines
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Cartier OperationalJisoo was appointed the face of Alo Yoga and serves as a global ambassador for Cartier.Moves Longines
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Instagram OperationalMeta expanded its AI Teen Protection features on Instagram.Moves Longines
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Caribbean Shared contextTrump's executive discretion and Congressional control affect the economies of Caribbean nations like the Dominican Republic and Jamaica.Moves Longines
Connections
The 12 strongest of 20, analyzed from the reporting. The bars show how strongly a change on one side reaches the other.-
Kate Winslet Operational
Kate Winslet serves as a brand ambassador for Longines, establishing a formal marketing partnership.
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Henry Cavill Operational
Henry Cavill serves as a celebrity endorser and ambassador for the luxury watch company Longines.
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Jennifer Lawrence Operational
Jennifer Lawrence serves as an ambassador for the watch company Longines.
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Cartier Operational
The two entities are direct competitors who share a market segment and mutually benefit from overall market growth.
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Biel/Bienne Structural
The operational base in Biel/Bienne supports the functions of the company Longines via the Swatch Group.
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Sara Ali Khan Transactional
Sara Ali Khan serves as a brand ambassador for the luxury watch company Longines.
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Instagram Operational
Longines utilizes Instagram as a platform to promote brand presence and share event appearances.
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Eddie Peng Operational
Longines features Eddie Peng as a brand ambassador.
Show all 12 connections
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Caribbean Shared context
Longines' operations are situated within the Caribbean region.
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Zhao Liying Operational
Longines features Zhao Liying in a formal ambassador role.
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Breguet Mentioned together
Longines incorporates design elements inspired by Breguet into its products.
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India Mentioned together
The relationship is weakly associated based on a single, vague mention of an event.
History
Events by the month they beganOctober 2026
1 eventSeptember 2026
2 eventsAugust 2026
1 eventShow 2 earlier months
June 2026
3 events- Henry Cavill, Sara Ali Khan, and Ayushmann Khurrana were seen at the Royal Ascot event, discussing upcoming film projects and brand ambassador duties for Longines.
- Longines used Instagram to share event appearances and promote its brand presence.
- Henry Cavill and Saif Ali Khan were photographed together at a brand event in England on June 1, 2026.