Longines.
Swiss watchmaker
- Reports this week
- 0
- Active events
- 0
- Connections
- 20
What's happening
Earlier this month
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Henry Cavill is connected to various brands: he is a Longines endorser, he is encouraged to watch YouTube explainers, and he enjoyed Casio watches as a kid.Some support1 report
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Watches of Switzerland Group plc holds major retail partnerships with Omega, Longines, Cartier, and Rolex, and maintains a leading presence at Heathrow Airport.Well supported5 reports4 developments inside
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Watches of Switzerland Group plc holds major retail partnerships with Omega, Longines, Cartier, and Rolex, and maintains a leading presence at Heathrow Airport.Some support2 reports
One to three months ago
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Market polarization is driving a luxury demand shift, benefiting both Cartier and Longines amidst market segmentation changes.Some support1 report
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Longines announced new ambassadors, including Henry Cavill, Jennifer Lawrence, and Zhao Liying, and incorporated Breguet-style numerals into its design.Some support1 report
Gone quiet
No new reports in 90+ days-
Henry Cavill, Sara Ali Khan, and Ayushmann Khurrana were seen at the Royal Ascot event, discussing upcoming film projects and brand ambassador duties for Longines.Well supported3 reports
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Longines used Instagram to share event appearances and promote its brand presence.Some support1 report
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Henry Cavill and Saif Ali Khan were photographed together at a brand event in England on June 1, 2026.Some support1 report
No events began in the chosen period. Widen it, or reset.
Around Longines this week
News at the entities that move Longines most-
Henry Cavill OperationalActors Henry Cavill, Ben Affleck, Gal Gadot, Ezra Miller, and Jason Momoa form a team to fight otherworldly threats protecting Earth.Moves Longines
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Jennifer Lawrence OperationalJennifer Lawrence gave an interview on Channel 4 in 2017.Moves Longines
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Cartier OperationalJames purchased a brooch from jeweler Cartier, while Grand Union Hotel is located in Conejo Valley.Moves Longines
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Instagram OperationalInstagram is being used by teenagers in Korea, and the platform also serves as a gateway to far right groups in Germany.Moves Longines
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Caribbean Shared contextUma Kumaran discussed security and partnership between Bermuda and Caribbean officials.Moves Longines
Connections
The 12 strongest of 20, analyzed from the reporting. The bars show how strongly a change on one side reaches the other.-
Kate Winslet Operational
Kate Winslet serves as a brand ambassador for Longines, establishing a formal marketing partnership.
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Henry Cavill Operational
Henry Cavill serves as a celebrity endorser and ambassador for the luxury watch company Longines.
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Jennifer Lawrence Operational
Jennifer Lawrence serves as an ambassador for the watch company Longines.
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Cartier Operational
The two entities are direct competitors who share a market segment and mutually benefit from overall market growth.
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Biel/Bienne Structural
The operational base in Biel/Bienne supports the functions of the company Longines via the Swatch Group.
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Sara Ali Khan Transactional
Sara Ali Khan serves as a brand ambassador for the luxury watch company Longines.
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Instagram Operational
Longines utilizes Instagram as a platform to promote brand presence and share event appearances.
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Eddie Peng Operational
Longines features Eddie Peng as a brand ambassador.
Show all 12 connections
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Caribbean Shared context
Longines' operations are situated within the Caribbean region.
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Zhao Liying Operational
Longines features Zhao Liying in a formal ambassador role.
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Breguet Mentioned together
Longines incorporates design elements inspired by Breguet into its products.
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India Mentioned together
The relationship is weakly associated based on a single, vague mention of an event.
History
Events by the month they beganOctober 2026
1 eventSeptember 2026
2 eventsAugust 2026
1 eventShow 2 earlier months
June 2026
3 events- Henry Cavill, Sara Ali Khan, and Ayushmann Khurrana were seen at the Royal Ascot event, discussing upcoming film projects and brand ambassador duties for Longines.
- Longines used Instagram to share event appearances and promote its brand presence.
- Henry Cavill and Saif Ali Khan were photographed together at a brand event in England on June 1, 2026.