Berkeley Bakery Closes After Instagram Suspension and Political Backlash
What happened
Nabloom Bakery & Pizzerra, a 50-year-old institution in Berkeley, closed permanently on Sunday. The owners, Julia Elliott and Sabra Stepak, stated that political backlash contributed to the closure, following their suspension from Instagram for reposting content critical of ICE. The bakery initially cited rising ingredient and utility costs as a reason for closing.
From nypost.com
Why it matters
The closure highlights how social media platform suspensions and political controversy can directly impact small business viability. The owners claim that after being kicked off Instagram, sales dropped 20%, and subsequent boycotts related to their anti-up-zoning stance also hurt the business.
From nypost.com
Who's involved
- Julia ElliottCo-owner of the bakery that closed in Berkeley
- InstagramSocial media platform where the owners were suspended
- BerkeleyCity in California where the bakery was located
- MetaCompany that owns and operates Instagram
Possible ripples
Who this could reach next, traced step by step from the reporting. Possibilities worth considering, not forecasts.Keep exploring
The entities involved
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Julia Elliott
American writer
Nothing else this week.
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Instagram
photo and video sharing social network owned by Meta Platforms
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Berkeley
city in Alameda County, California, United States