Microsoft Shifts to AI-First Strategy, Disrupting Enterprise Software Market
What happened
A Braintree consultant discussed Microsoft's shift toward an AI-first strategy. This strategy is transforming traditional CRM and ERP systems from simple record-keeping tools into active platforms that use AI agents to interpret history and provide insights for future actions, according to reports from it-online.co.za.
From it-online.co.za
Why it matters
Microsoft's approach is driving a broader market shift, with ERP systems becoming more reliant on AI to automate workflows and enhance decision-making, a trend visible in the Dynamics 365 release wave 1 plan. Deloitte research cited in the report found that 43% of US leaders were expanding agent deployments across business functions.
From it-online.co.za
Who's involved
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The entities involved
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Microsoft
American multinational technology corporation
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Braintree
payment service provider and subsidiary of PayPal
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