Frances Valentine Launches Capsule Collection Supporting Vision Initiative
1 report, 1 independent
Updated Sep 24
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What happened
Frances Valentine has launched a limited-edition capsule collection celebrating Mary Tyler Moore's fashion and legacy. Twenty percent of the net proceeds from the collection will support the Mary Tyler Moore Vision Initiative, which works to restore vision for people affected by diabetes-related eye disease. The capsule collection features apparel and a select offering of accessories.
From wwd.com
Why it matters
The partnership drives consumer demand for apparel and accessories while directing a portion of the brand's revenue toward a health initiative. The collection is drawn from the actress’s most memorable fashion moments.
From wwd.com
Who's involved
- Deborah RobertsAmerican television journalist who serves as a co-anchor for ABC News' 20/20 content
- ABC NewsNews division of the American Broadcasting Company
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The entities involved
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Deborah Roberts
American television journalist
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