A CMO survey conducted by the American Marketing Association analyzed AI adoption rates and competitive challenges to Google.
1 report, 1 independent
Updated May 27
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What happened
A CMO survey conducted by the American Marketing Association analyzed AI adoption rates and competitive challenges to Google.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- AI adoption is driving growth in digital channels for Amazon and Deloitte.Sub-event
CMO survey findings detail AI adoption rates and challenges Google faces in initial product searches.1 source
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The entities involved
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Google
American multinational technology company, a subsidiary of Alphabet Inc.
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Amazon
American multinational technology company
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Deloitte
multinational professional services network founded in 1845
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- AI adoption is being viewed as a modern Luddite risk, affecting major companies like Google and Amazon which utilize AI in their services.
- Enterprise Nation, Sage Group plc., and Google collaborated on research aimed at addressing AI adoption barriers and promoting AI growth for small and medium-sized enterprises (SMEs).