Single Estate Cognac Returns to UK Market via Yorkshire Distributor
What happened
Fanny Fougerat, a single estate Cognac producer, has returned to the UK market after appointing Double Six Drinks as its exclusive distributor. Double Six Drinks, which is based in Yorkshire, will distribute the full range of Fanny Fougerat's Cognacs in the UK. The distributor plans to focus on premium on-trade accounts and specialist retail.
Why it matters
The agreement is described as a response to increased demand for 'transparent, provenance driven spirits.' The brand's re-entry is cited as part of a modern revival occurring within the UK Cognac trade.
Who's involved
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- West YorkshireSpeculative
The premium trade revival might contribute to the broader regional economic vibrancy and premium trade profile.
- North YorkshireSpeculative
The distributor's Yorkshire base could support regional premium trade revival.