Design Bridge and Partners transforms Pastiglie Leone factory in Collegno
What happened
Design Bridge and Partners created the 'Happiness Factory' visitor experience at Pastiglie Leone's sweet factory in Collegno, near Turin. The 170-year-old confectioner opened the attraction around its live production line. Design Bridge and Partners led the creative vision, while Studio Paolo Monzeglio and Fo.LL.iA handled specific design and multimedia elements.
From creativeboom.com
Why it matters
The new attraction, which utilized a corner of Collegno, is expected to increase brand visibility for Pastiglie Leone. Additionally, the project could boost local tourism and economic activity in Collegno.
From creativeboom.com
Who's involved
- TurinCity whose visual language was used for the project
- CollegnoItalian comune where the factory and attraction are located
- Design Bridge and PartnersBrand and design consultancy that led the creative vision for the attraction
- Pastiglie LeoneItalian confectioner whose factory was converted into the visitor experience
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Design Bridge and PartnersSpeculative
Design Bridge and Partners might see increased revenue from the successful completion of the high-profile project.
- CollegnoSpeculative
Collegno might experience increased local tourism and economic activity due to the new visitor attraction.
- Pastiglie LeoneSpeculative
Pastiglie Leone might see boosted sales potential resulting from increased brand visibility.