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  1. The California Milk Advisory Board is promoting the use of California dairy products.

California Milk Advisory Board Taps Dallas Agency for Dairy Marketing

1 report, 1 independent Updated Thu 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

The California Milk Advisory Board named LERMA, a Dallas-based agency, as its agency of record for Real California Milk, the consumer-facing brand. The contract covers creative, strategy, social, media, and website responsibilities. The goal of the partnership is to increase consumer preference and purchase of seal-stamped dairy products at retail.

From mediapost.com

Why it matters

Some supportBrind's analysis of the reports

The California Milk Advisory Board represents California dairy farmers and aims to promote demand for milk and other dairy products made in the state. The new marketing campaign is designed to drive consumer preference and sales for these products.

The California Milk Advisory Board promotes the use of California dairy products.

From mediapost.com

Who's involved

  • CaliforniaA person potentially affected by increased consumer demand for California dairy products.

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