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  1. A Cognac/Vodka brand is planning international expansion, targeting markets like Hong Kong, Germany, and North America.

Sullivans Cove Distillery Allocates Limited Whisky Volumes to Global Markets

1 report, 1 independent Updated 00:00
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What happened

Some supportReported by 1 outlet

Sullivans Cove Distillery is increasing its international presence by allocating limited volumes of whisky to several markets, including Singapore, Hong Kong, Europe, and the US. The whisky is maturing from production decisions made more than a decade ago, following the distillery's 2014 World Whiskies Awards win. The CEO stated that the current availability is the result of these long-term production decisions.

From theshout.com.au

Why it matters

Some supportBrind's analysis of the reports

The distillery is executing a strategy to expand its international presence by supplying limited volumes to key markets. The 2014 World Whiskies Awards win previously drove international demand and prompted greater investment in consistent production.

The distillery previously produced whisky on a very small scale, even having periods where it did not produce for months or years.

From theshout.com.au

Who's involved

  • Andy GauntCEO of Sullivans Cove Distillery, overseeing the international expansion strategy

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Coverage

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