Fashion Week Events in New Delhi Highlight Body Care and Ladakh Textiles
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What happened
During Lakmē Fashion Week in New Delhi, Vaseline launched a campaign called ‘Glow Is The New Gold’ in partnership with the Fashion Design Council of India. This campaign introduced Vaseline Body Oils, positioning radiant skin as an element of personal style. Separately, the event featured a presentation titled “The Fifth Season: A Fashion Story from Ladakh,” which celebrated Ladakh’s Pashmina and indigenous textiles and linked traditional craftsmanship to contemporary design.
From aninews.in, oneindia.com
Why it matters
The Vaseline campaign aims to introduce body glow as a considered element of self-expression, complementing fashion. The showcase from Ladakh highlighted producer communities and potential market opportunities under the RAMP scheme, suggesting economic benefits for artisans and women entrepreneurs.
From aninews.in, oneindia.com
Who's involved
Possible ripples
Who this could reach next, traced step by step from the reporting. Possibilities worth considering, not forecasts.How it developed
Newest first. Tap a step to see who reported it.Partnership launched for fashion and beauty campaign at the event.1 source
Fashion event held in New Delhi.1 source