Cherokee of California Relaunches with Wholesale Entry for Spring 2027
What happened
Cherokee of California is relaunching its brand and entering the wholesale channel for Spring 2027. The brand, which was reacquired by founder Jim Argyropoulos, will debut a capsule collection on December 1 via its online site. The initial collection includes five iconic styles, priced between $160 and $290 per pair, and is crafted from unlined vachetta leather using an artisanal process.
From wwd.com
Why it matters
The brand's entry into the wholesale channel signals activity in the specialized, high-end footwear retail sector. The initial partnership includes independent retailers such as Harry’s Shoes in New York, Benjamin Lovell in Philadelphia, Triple M Boutique in Franklin, Tenn., and Beck’s in California.
From wwd.com
Who's involved
- ChicagoLocation where the founder grew up working in a shoe repair store.
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The entities involved
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Chicago
city and county seat of Cook County, and largest city in State of Illinois, United States of America