Scottish government campaign prompts consumer stockpiling of supplies

A government campaign in Scotland, called 'Be Ready,' advised households to store non-perishable food, bottled water, blankets, and a radio in case of critical infrastructure disruption, such as extreme weather or a cyber-attack. Following the campaign, items like bottled water, baked beans, and batteries have been selling out at some supermarkets. One resident in central Scotland has spent over £10,000 building up emergency supplies over the last decade, including freeze-dried food and medical essentials.

The campaign is prompting consumers to amass years' worth of supplies, increasing demand for specific goods. This shift in consumer behavior could affect the sales and inventory levels of retailers selling non-perishables.