CTV, Crave, and Bell Media Advance Big Brother Canada Franchise Production
What happened
CTV and Crave are currently accepting applications for the upcoming season of Big Brother Canada. The casting call is open to competitive Canadians who wish to participate in the franchise. Justin Stockman, VP of Global Content at Bell Media, commented on the partnership between the two platforms regarding the show.
From thesuburban.com
Why it matters
The partnership between CTV and Crave drives joint franchise production and content distribution. This collaboration allows the companies to secure a major, long-running franchise for their broadcast schedules and leverages their respective platforms for content delivery.
From thesuburban.com
Who's involved
- CTVPartnership in joint franchise production and content distribution with Crave.
- Bell MediaBell Media is the company whose executive comments regarding the franchise were published.
- CravePartnering with CTV to drive joint franchise production and content distribution.
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The entities involved
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CTV
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Bell Media
Canadian media company
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Crave
Canadian video-on-demand service
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