Framespace and Homely launch garden home brand Móro in Ireland
What happened
Framespace and Homely have launched Móro, a new Irish garden home brand. Móro was created following the introduction of a new planning exemption for qualifying garden homes in Ireland. Framespace will design, manufacture, and install all Móro homes in Longford, using its light gauge steel building system, and plans to add 100 employees to its workforce through the partnership.
Why it matters
The new partnership combines Framespace’s experience in residential construction and offsite manufacturing with Homely’s focus on consumer housing pathways. The launch is supported by a July 2026 change in planning regulations introduced by the Irish Government, which allows homeowners to add self-contained dwellings to their property.
Who's involved
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Frank MaddenSpeculative
Frank Madden could see increased revenue and strategic growth opportunities for his company.
- IrelandSpeculative
The new national planning exemption could drive significant demand for garden homes across Ireland.
- LongfordSpeculative
Increased manufacturing activity and hiring by Framespace in Longford might boost local jobs and increase regional housing price trends.
- Central Statistics OfficeSpeculative
Increased housing construction in Longford might influence median price data collected by the Central Statistics Office.