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  1. Brand values are shown to influence how consumers spend their money and how loyal they remain to companies.

A marketing exploration event featuring keynote speakers discussed how brands shape consumer choices and challenged rational decision theory.

1 report, 1 independent Updated Jun 30
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What happened

Some supportReported by 1 outlet

A marketing exploration event featuring keynote speakers discussed how brands shape consumer choices and challenged rational decision theory.

How it developed

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  1. Caroline Locke discussed sizing issues in Broomfield, noting that inconsistencies affect consumer purchasing decisions.Sub-event
  2. Conference explores brand influence on consumer choices and marketing theory.1 source

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Brand values are shown to influence how consumers spend their money and how loyal they remain to companies.

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Coverage

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