Netflix partners with Starto Entertainment to globalize Japanese music event
What happened
Netflix announced a partnership with Starto Entertainment to globally live-stream the Countdown Concert 2026-2027 on December 31st. This concert, which began in 1996 as a charity event, will be the first Japan-originated music live event on Netflix. The agreement also includes producing and exclusively streaming a pre-show and a behind-the-scenes program in late January 2027.
Why it matters
The partnership establishes a global distribution channel for Japanese music events via Netflix. This move expands Netflix's global market appeal through the exclusive acquisition of high-profile Japanese content.
Who's involved
- Starto EntertainmentJapanese talent agency partnering with Netflix to globalize music events
- NetflixAmerican streaming service providing the global live-streaming platform
- JapanCountry where Starto Entertainment operates and the concert originates
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Starto EntertainmentSpeculative
Starto Entertainment could gain new revenue streams and global exposure through the partnership.
- NetflixSpeculative
Netflix may expand its global market appeal and subscriber base by acquiring exclusive Japanese content.
Keep exploring
The entities involved
-
Starto Entertainment
Japanese talent agency
Nothing else this week.
-
Netflix
American subscription video on-demand over-the-top streaming service
- Japan
Related events
- Vir Das partners with Netflix to represent Indian voice globally as part of a talent initiative.
- Spotify and Netflix are both measuring the cultural penetration of K-pop.
- The government in Maharashtra promotes the media sector to strengthen the orange economy, attracting global studios and leveraging AI talent.
- A film premiered at a major international festival and both countries submit to Academy Awards.