Adobe Partners with Jet2 to Integrate AI into Customer Experience
What happened
Adobe has entered into a multi-year partnership with the travel giant Jet2. The collaboration focuses on integrating artificial intelligence into Jet2's customer experience, covering discovery, booking, and enjoyment of holidays. Under the agreement, Jet2 will utilize Adobe's customer experience technology to offer tailored suggestions, including destination ideas and itinerary recommendations, based on customer preferences and booking history.
Why it matters
The partnership involves the creation of a new joint Customer Experience Lab between the two companies. This initiative is designed to accelerate the development and rollout of new AI-powered services, leveraging Adobe's technology within a major travel company.
Who's involved
- AdobeAmerican multinational computer software company providing customer experience technology for the partnership.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- AdobeSpeculative
The successful deployment of customer experience technology within a major travel company could affect a segment of its business.
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The entities involved
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Adobe
American multinational computer software company
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