Academic Study Examines Pricing Models of Food Delivery Apps
What happened
Academic research is examining how food delivery apps, including Grubhub and DoorDash, structure their pricing models. The study is set against a backdrop of significant consumer adoption, with 57% of Americans getting takeout or delivery weekly or more, according to a survey from FinanceBuzz in partnership with Bank of America. The research also notes that Gen Z users order significantly more frequently than Boomers.
From theguardian.com
Why it matters
The research examines pricing structures in a market that has become a national lifestyle post-pandemic. High consumer spending on these services, which can cost users around $75 a week, confirms the market's viability and the scale of consumer habits.
From theguardian.com
Who's involved
- Carnegie Mellon UniversityCarnegie Mellon University is conducting the academic research into pricing models.
- GrubhubGrubhub is one of the food delivery services being studied.
- DoorDashDoorDash is one of the food delivery services being studied.
- Bank of AmericaBank of America partnered with FinanceBuzz to conduct a survey on consumer spending.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
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The entities involved
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Grubhub
on-demand restaurant food delivery service
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DoorDash
American food delivery company
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Carnegie Mellon University
private research university in Pittsburgh, Pennsylvania, United States