- Controversy surrounding the death of activist Park Jong-cheol, linked to torture, caused a significant sales decline for Starbucks in South Korea.
- Shinsegae acquired a 67.5% stake in Starbucks Korea, while marketing campaigns referenced the Gwangju uprising events.
A promotional event held by Starbucks evoked memories of the military crackdown in Gwangju.
11 reports, 1 independent
Updated Aug 6
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What happened
A promotional event held by Starbucks evoked memories of the military crackdown in Gwangju.
Who's involved
What this event is mainly aboutKeep exploring
Part of
Shinsegae acquired a 67.5% stake in Starbucks Korea, while marketing campaigns referenced the Gwangju uprising events.Also in this story
- A marketing campaign by Shinsegae referenced the era of the junta leader, Chun Doo-hwan, linking modern business to the Gwangju uprising.
- Scrutiny focuses on the ownership structure between Shinsegae Group, its retail unit Emart, and global brand Starbucks.