In-Store Bakery Sales Outpace Most Grocery Perimeter Departments
What happened
A report found that in-store bakeries are outpacing dollar sales in most grocery store perimeter departments, excluding the meat department. Bakery sales increased 2.3% over the past year, reaching $22.0 billion. Bread and muffins led category growth, with bread sales rising 6.5% and muffins rising 5.8%.
From perishablenews.com
Why it matters
The findings indicate that in-store bakeries are a significant traffic driver for grocery stores, with 91.6% of U.S. households purchasing from them. Consumers value the department for its freshness, quality, and convenience, and 74% of shoppers say it is important for their primary grocery store to have an in-store bakery.
The Food Industry Association released The Power of In-Store Bakery 2026 report, which utilized Circana sales data to generate its findings.
From perishablenews.com