China Unveils Measures to Boost County Consumption and Advance Green Goals

The State Council Information Office held press conferences in Beijing regarding several national initiatives. One announcement detailed measures to unlock consumption potential in counties and smaller cities, urging the upgrading of local markets and encouraging brands to open regional stores in lower-tier markets. Separately, officials reported that the national average concentration of PM2.5 fell by 6.2 percent from January to July 2026, reflecting progress toward environmental goals. Furthermore, the office announced a plan to expand services and support for people with autism during the 15th Five-Year Plan period.

The government is actively targeting lower-tier markets as a source of domestic demand and economic growth by improving consumption channels. Concurrently, the focus on ecological quality and environmental monitoring reinforces the nation's commitment to green development. These policies signal a dual push toward stimulating internal demand while increasing environmental regulatory standards.