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South Asia Advertising Market Projected to Reach $21 Billion in 2026

1 report, 1 independent Updated Sep 19
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Rajeev Jain, senior vice president of corporate marketing at DS Group, discussed the current advertising market context in South Asia. He stated that digital media now accounts for 60% of India's advertising market. The total advertising expenditure in India is projected to rise from Rs 1.85 lakh crore (approximately $19 billion) in 2025 to around Rs 2 lakh crore (approximately $21 billion) in 2026.

From afaqs.com

Why it matters

Some supportBrind's analysis of the reports

Growth is being driven by retail media, quick commerce, and connected TV. Jain noted that the consumer journey has become extremely fragmented, requiring brands to adapt to attention spans that are reducing across various platforms.

From afaqs.com

Who's involved

  • South AsiaGeographic region whose advertising market is being analyzed.
  • Rajeev JainExpert providing analysis on market trends in South Asia.
  • IndiaThe specific market focus for the expenditure projections.

Who could feel it

Possible knock-on effects

These are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.

  • IndiaSpeculative

    The market could see revenue growth driven by increased digital and retail media spending.

How this reaches others

Each traced step by step, with the reporting behind it

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The entities involved

Coverage

Newest first; wire copies grouped