Todd Snyder and Lagavulin launch limited-edition 'Time & Craft' collection
What happened
Todd Snyder and Lagavulin Single Malt Scotch Whisky released a limited-edition menswear and lifestyle collection named Time & Craft. The collection was created in collaboration with the distillery on Islay, Scotland. The campaign for the collection was shot at the Lagavulin Distillery on Islay.
From prnewswire.com
Why it matters
The partnership combines Todd Snyder's design approach with the history of Lagavulin's whisky production. The release of a limited-edition collection suggests a specific, high-end market offering for both fashion and spirits.
From prnewswire.com
Who's involved
- Todd SnyderAmerican fashion label that created the limited-edition menswear and lifestyle collection.
- IslayLocation of the Lagavulin Distillery where the campaign was shot.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Todd SnyderSpeculative
Todd Snyder could see direct revenue and brand association from the limited-edition collaboration.
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The entities involved
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Islay
southernmost island of the Inner Hebrides in Argyll and Bute, Scotland, UK
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American magazine on life, culture, politics, and style, focusing on New York City