Investment App Pearler Runs Viral Stunt in Sydney

Investment app Pearler staged a stunt in Sydney train stations using life-sized skeletons dressed in suits. The campaign aimed to encourage long-term investing and was based on research showing that 36 per cent of young Australians doubt they will retire, and 48 per cent expect a worse retirement than their parents. The stunt went viral after commuters shared photos and videos on Instagram.

The campaign highlights financial anxieties among younger generations in Australia. Pearler used the event to solidify its brand platform of helping Australians achieve financial freedom through long-term investing.