- Retailers Lincraft and Glue are closing down, while Accent Group acquired Glue Store in 2021.
- Accent Group and Country Road Group are currently operating in the Australian fashion retail market.
Accent Group operates Merrell Asia-Pacific flagship in Melbourne
What happened
Merrell opened its first Asia-Pacific flagship store at Emporium Melbourne. Accent Group operates this store under a local license, and it spans over 400 square meters. The store features Merrell's four categories—Hike, Trail, Hydro, and Lifestyle—and stocks third-party labels such as Gramicci, Pyra, and P.A.M. alongside Merrell's own range.
From ragtrader.com.au
Why it matters
The move reflects Merrell's strategy to appeal to customers interested in style, culture, and community, in addition to performance. Accent Group's brand general manager oversees several license brands, including Merrell, Saucony, Timberland, and Vans. Melbourne is intended as a starting point for the brand's potential expansion.
Accent Group and Country Road Group are currently competing for market share within the Australian fashion retail sector.
From ragtrader.com.au
Who's involved
- Accent GroupOperates the Merrell flagship store under a local license
- Country Road GroupCompetes with Accent Group in the Australian fashion retail sector
- GlueWas acquired by Accent Group in 2021
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Accent GroupSpeculative
The operation of a new, large flagship store could increase Accent Group's sales and market presence in Australia.
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The entities involved
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Accent Group
Australian multinational clothing retail company
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