Adobe signs MOU with Singapore agency amid AI tool expansion

Adobe signed a Memorandum of Understanding with Singapore's HTX agency. Separately, Adobe reported that its AI-first annualized recurring revenue grew more than 150% year over year in the third quarter of fiscal 2026. The company also reported that Creative & Marketing Professionals subscription revenue rose 13% year over year to US$4.65 billion, while Business Professionals & Consumers subscription revenue increased 16% to US$1.91 billion.

Adobe is expanding its artificial intelligence tools for creative and marketing work, noting that easier production could increase demand for higher-quality digital content. However, the company also warned that intensifying competition from AI and cloud-native companies, and potential changes to workforce needs, could affect customer adoption of its AI offerings.