Airbnb Founders Used Cereal Boxes to Raise Startup Capital in 2008
1 report, 1 independent
Updated Sep 20
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What happened
In 2008, when Airbnb was facing financial difficulties, the founders created 1,000 limited-edition, election-themed cereal boxes. These boxes were sold as collectors' items for $40 apiece. CEO Brian Chesky stated that this fundraising stunt brought in roughly $30,000 for the struggling startup.
From yahoo.com
Why it matters
The event illustrates how early-stage companies, like Airbnb, used unconventional revenue streams to secure necessary capital during periods of financial strain.
From yahoo.com
Who's involved
- Brian CheskyCEO and co-founder of Airbnb
- Joe GebbiaCo-founder of Airbnb
- AirbnbAmerican online platform for rental accommodations
Keep exploring
The entities involved
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Airbnb
American online platform for rental accommodations
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Jeff Bezos
American business magnate (born 1964)
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Joe Gebbia
American businessman and a co-founder of Airbnb
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Barack Obama
president of the United States from 2009 to 2017 (born 1961)