AlixPartners Forecast Predicts 4% to 7% Holiday Sales Rise Despite Consumer Anxiety
1 report, 1 independent
Updated Wed 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
AlixPartners presented its 2026 holiday forecast at a conference hosted by Goldman Sachs on September 23, 2026. The firm predicts that holiday season sales will rise between 4% and 7%. This forecast holds despite 57% of Americans reporting they are worse off than they were a year ago.
From fortune.com
Why it matters
The forecast suggests that consumer spending continues despite widespread financial anxiety. This continued spending is attributed to low unemployment, negative news cycles, and retailers offering sales and deals.
From fortune.com
Who's involved
- Goldman SachsHost of the retail conference where the forecast was presented.
- AlixPartnersConsulting firm that presented the 2026 holiday sales forecast.
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The entities involved
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Goldman Sachs
American investment bank
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AlixPartners
American consulting firm
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