Allison Worldwide Launches Gen Z Collective; Idea Grove Named Best Power Partner

Allison Worldwide launched the Allison Gen Z Collective, a collaboration with American University’s School of Communication and its student-run agency, SOC3. The collective aims to tap into the beliefs and behaviors of Gen Z consumers. Separately, Idea Grove, which works with companies in the technology, manufacturing, and industrial sectors, was named one of the Best Power Partners in the United States by Inc.

The collective is designed to provide Allison Worldwide teams with direct Gen Z audience perspective, helping them challenge assumptions and create more relevant work for clients. The award given by Inc. recognizes Idea Grove's capabilities across various industrial sectors.