Amazon and Roku announce a strategic partnership aimed at revolutionizing the connected TV advertising market.
1 report, 0 independent
Updated Jun 20
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What happened
Amazon and Roku announce a strategic partnership aimed at revolutionizing the connected TV advertising market.
Who's involved
What this event is mainly aboutKeep exploring
The entities involved
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Amazon
American multinational technology company
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Roku, Inc.
American producer of streaming video and audio players for television, based in Los Gatos, California
Related events
- Amazon and Walmart are engaging in an advanced advertising strategy utilizing connected TV platforms to respond to aggressive market expansion.
- Amazon forms an exclusive partnership with Roku, leveraging Amazon's rich shopping data.
- Amazon and Best Buy announced a partnership to expand Fire TV advertising inventory.
- Amazon and Netflix formed an alliance of streaming companies to push for specific policy changes.
- Roku begins selling its new OLED TVs through Amazon in the US.
Coverage
Newest first; wire copies grouped- Unknown outlet