- Major sales events are underway involving companies like Amazon, Wayfair, and Walmart, with price tracking being done via Google Shopping, reported from New York.
- Analysis of spending patterns involving Adobe during the Amazon Prime Day sales event.
Amazon Uses Adobe Analytics for Seller Deal Management
What happened
Amazon uses Adobe Analytics to manage seller deal submissions. Reports indicate that for major sales events, brands should pitch deals at least four to six weeks before the sale date. Adobe Analytics recorded $11.8 billion in U.S. online spending on Black Friday 2025 and $14.25 billion on Cyber Monday 2025.
From everything-pr.com
Why it matters
The use of Adobe Analytics confirms the reliance of large e-commerce platforms on specialized software to track massive sales volumes. Adobe Analytics measured $44.2 billion in U.S. online spending across five days from Thanksgiving to Cyber Monday 2025.
Major sales events are underway involving companies like Amazon, Wayfair, and Walmart, with price tracking being done via Google Shopping, reported from New York.
From everything-pr.com
Who's involved
- AmazonUses Adobe Analytics to manage seller deal submissions
- AdobeProvides the analytics software used for tracking online spending
- Amazon.comThe e-commerce platform where seller deals are managed
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Amazon.comSpeculative
Amazon.com might see changes in operational costs related to tracking core sales data through Adobe Analytics.