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  1. Levi Strauss & Co. is undergoing corporate reinvention led by Michelle Gass, while Athleta challenges Lululemon with a new store format.

Amidst trade war pressures from the Trump administration, Levi Strauss & Co. has appointed Michelle Gass to lead the company, while also engaging in strategic collaborations, including one with Nike.

2 reports, 2 independent Updated Aug 9
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AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 2 outlets

Amidst trade war pressures from the Trump administration, Levi Strauss & Co. has appointed Michelle Gass to lead the company, while also engaging in strategic collaborations, including one with Nike.

Who's involved

What this event is mainly about

How it developed

Newest first. Tap a step to see who reported it.
  1. Nike asserts design independence from Levi's influence while selling Air Max 95 internationally.1 source
  2. Levi Strauss & Co. confirms Michelle Gass as CEO and reports that the Dockers brand is discontinued, amid ongoing US tariffs on China.Sub-event
  3. LSC leadership change, Trump tariffs, and strategic collaboration with Nike.1 source

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The entities involved

Coverage

Newest first; wire copies grouped
  • highsnobiety.com
  • BloombergLevi Sees Revenue Growth Offsetting Most of Tariff Impact (Bloomberg) -- Levi Strauss & Co. jumped Friday morning after raising its revenue outlook, with the maker of 501 jeans expecting sales growth