AMS Launches Dashboard Tracking Political TV Inventory Pressure in DMAs
What happened
AMS launched a proprietary Political Advertising Dashboard designed to help brands and agencies anticipate local TV inventory pressure. The tool estimates political inventory intensity by Designated Market Area (DMA) during the four weeks leading up to a general election. It uses historical political-TV activity, race competitiveness, and advertiser activity to provide this visibility for media planners.
From pr.com
Why it matters
The dashboard provides an additional layer of intelligence beyond political spending forecasts. It helps brands and agencies understand where political activity could translate into a real inventory consideration for their media plans, which affects advertising strategy and costs.
From pr.com
Who's involved
- AMSCompany that created the proprietary Political Advertising Dashboard.
- DetroitCity whose Designated Market Area is tracked for political inventory pressure.
- AtlantaCity whose Designated Market Area is tracked by AMS.
- Korn FerryFirm that acquired AMS.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Bay CitySpeculative
The DMA containing Bay City might face higher media planning costs due to high political TV inventory pressure.