Amul Integrates into Cooperative Value Chain Model via She-Mart Initiative

Amul is supporting the Vanitham She-Mart initiative, which is designed to provide women Self-Help Groups and rural women entrepreneurs direct access to consumers and organized markets. This initiative is part of a cooperative value chain model that covers procurement, processing, branding, packaging, and retail access. Over 300 She-Mart stores are planned across Keralam, Tamil Nadu, and Karnataka.

The initiative establishes a cooperative-linked retail network, allowing women-led enterprises to move beyond production into processing, branding, and retail. National-level cooperative institutions, including Amul, NAFED, and Kendriya Bhandar, are involved in helping these enterprises expand on a larger scale.