Amul Launches High Protein Cubes, Expanding Product Range
1 report, 1 independent
Updated Sun 00:00
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What happened
Amul launched high protein cubes, a savory snack that contains 25g of protein and 150 kcal per 38g single-serve pack. The product, which is 65% protein, is available in five flavors, including Peri Peri and Korean Kimchi, and is priced at ₹80 per pack. The cubes are sold through the Amul Shop app and website but are not yet available on quick-commerce platforms.
From livemint.com
Why it matters
The launch adds to Amul's growing high-protein product range, which began in 2022 with items such as high-protein paneer and curd. This expansion increases competitive pressure within the fast-moving consumer goods market.
From livemint.com
Who's involved
- AmulIndian cooperative dairy company launching the new product line
- Jayen MehtaManaging Director of Amul
Possible ripples
Who this could reach next, traced step by step from the reporting. Possibilities worth considering, not forecasts.- Amul's protein expansion may strengthen Gujarat's cooperative modelAmul's protein expansion could boost Gujarat's cooperative sectorPossible
- Amul's protein expansion could reshape cooperative dairy networkAmul's push for protein diversification may require structural changes in the cooperative dairy network.Possible
- Polson may face increased competition from Amul's growing protein portfolioPolson may face increased competition from Amul's growing protein portfolio.Possible