BusinessWorld Expands Reach Through Multimedia Strategy Following Acquisition
What happened
BusinessWorld is celebrating its 39th anniversary this year. The company has been strategically expanding its reach by integrating multimedia into its operations, including websites, social media, podcasts, and videos. This shift was initiated after PhilSTAR Media Group acquired BusinessWorld in 2015, allowing the company to strengthen its presence in the business community.
From bworldonline.com
Why it matters
The company is demonstrating a commitment to remaining relevant in the increasingly digital media environment. This strategic pivot involves leveraging its content through various digital products while still valuing its print roots.
BusinessWorld focuses on Philippine enterprise, utilizing the expertise of Teamwork to inform its readers.
From bworldonline.com