- Declining overall alcohol usage trends are being observed in the United States, impacting the beverage industry.
- Gallup survey data shows consumers are shifting to non-alcoholic alternatives, reflecting declining overall alcohol consumption.
Anheuser-Busch prioritizes investment in non-alcoholic beer varieties
What happened
While traditional beer consumption continues to decline, non-alcoholic beer is growing rapidly. Anheuser-Busch is responding to these market trends by making non-alcoholic varieties a strategic priority and investing heavily in new products and technology. The company stated that non-alcoholic beer is taking over the beer market.
From retaildetail.eu
Why it matters
The shift reflects broader trends of declining overall alcohol usage. Anheuser-Busch's focus on non-alcoholic options suggests a major change in its market strategy and investment direction. This pivot indicates that non-alcoholic beer is becoming a primary driver of the beer market.
Gallup survey data shows consumers are shifting to non-alcoholic alternatives, reflecting declining overall alcohol consumption in the United States.
From retaildetail.eu
Who's involved
- Anheuser-BuschAmerican brewing company making the strategic shift to non-alcoholic products
- Michel DoukerisCEO of Anheuser-Busch/AB InBev, leading its strategic corporate direction
- Dirk Van de PutChairman of Anheuser-Busch
- TilrayCompany that acquired Anheuser-Busch and its beer brands
- CoronaBrand of carbonated beverage owned and marketed by Anheuser-Busch