McDonald's Unveils New Targets and Support Package Amid Market Warnings
What happened
McDonald's announced new long-term growth and profitability targets on September 23, alongside a US$8.5 billion support package for franchisees. The company warned that customer traffic in key markets could remain subdued while inflation stays elevated. These announcements were made during an investor meeting held in Chicago.
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Why it matters
The targets provide the first detailed roadmap for the company's 'NEXT' strategy, which focuses on food quality, hospitality, value, and innovation. The company has been working to revive growth following quarters where sales slowed and execution issues were cited.
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Who's involved
- McDonald'sGlobal fast-food restaurant chain that announced new long-term targets and a franchisee support package.
- Chris KempczinskiCEO of McDonald's, who guides the company's global strategy and operations.
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The entities involved
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Chicago
city and county seat of Cook County, and largest city in State of Illinois, United States of America
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Chris Kempczinski
American business executive, CEO of McDonald's