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Global Smartphone Shipments Plunge 22% Amid Soaring Memory Chip Costs

1 report, 1 independent Updated Thu 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

According to IDC, global smartphone shipments fell 22% year over year to 255.3 million units in the third quarter. This decline occurred as AI-related memory chip shortages caused component costs to soar. Memory costs have increased approximately 350% since last year, forcing manufacturers to raise prices beyond consumer comfort zones.

From zerohedge.com

Why it matters

Some supportBrind's analysis of the reports

The surge in memory costs creates substantial pressure on vendor margins across the industry. While Apple Inc. and Samsung Electronics are gaining market share, the industry faces continued shipment pressure through 2027, with recovery potentially delayed until 2028.

From zerohedge.com

Who's involved

  • Apple Inc.Gaining market share despite the market downturn.
  • Samsung ElectronicsGaining market share during the market downturn.
  • Micron TechnologyAffected by the direct cost shock from the memory chip price surge.
  • ASUSFacing reduced demand due to the global smartphone shipment plunge.

Who could feel it

Possible knock-on effects

These are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.

  • Micron TechnologySpeculative

    Could face a direct cost shock from the 350% memory chip price surge.

  • ASUSSpeculative

    May see reduced demand, pressuring sales margins.

  • KioxiaSpeculative

    Could face squeezed margins due to soaring memory chip costs.

  • Apple Inc.Speculative

    Might benefit from gaining market share, potentially shielding revenue from the downturn.

Keep exploring

The entities involved

Related events

Coverage

Newest first; wire copies grouped