- Apple, Google, and LG intensify smart home competition
- John Ternus led Apple's new market entry into the smart home product space, intensifying competition.
Apple Launches Smart Home Collection with Schneider Electric
What happened
Apple rolled out the Apple Home Collection, a line of household products including the centralized HomeView smart display, video doorbells, indoor and outdoor cameras, thermostats, and electronic door locks. The collection was created in collaboration with LG Electronics and Schneider Electric, marking Apple's first entry into smart home devices, following Google and Amazon.
From cornellsun.com
Why it matters
Apple's entry into the smart home device market intensifies competition among major technology companies. This new collection directly challenges the market share held by rivals like Google and Amazon in the smart home hub sector.
Apple's new market entry into the smart home product space is intensifying competition among Apple TV, Google, and Amazon regarding smart home hubs and market share.
From cornellsun.com
Who's involved
- Apple Inc.Launched the Apple Home Collection, marking its first foray into smart home devices.
- Schneider ElectricCollaborated with Apple on the smart home collection.
- LG ElectronicsCollaborated with Apple on the new smart home collection.
- GoogleA major competitor in the smart home hub market.
- AmazonA major competitor in the smart home hub market.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- LG ElectronicsSpeculative
LG Electronics might see increased demand for its components due to the collaboration with Apple.
- Schneider ElectricSpeculative
Schneider Electric could gain a new revenue stream through the partnership with Apple.
Keep exploring
The entities involved
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Amazon
American multinational technology company
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Schneider Electric
France-based multinational corporation
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Google
American multinational technology company, a subsidiary of Alphabet Inc.