- Information leaks regarding product details and strategic timing of product launches involving Apple and Google.
- Apple, Google, and Whoop are competing in the health tech market regarding pricing and product features.
Apple reportedly developing screenless competitor to Whoop's wearable health model
What happened
Apple is reportedly investigating and prototyping a screenless fitness tracker, which is similar to the Whoop wristband. The company’s Vision hardware team is reportedly involved in this project, which has been under investigation for months. This potential product would collect health data via sensors and beam it to a smartphone app using Bluetooth. While the project has the interest of Tim Cook and Eddy Cue, Apple has not responded to requests for comment regarding a launch.
From cnet.com
Why it matters
The development adds a major competitor to the health tech market, which already features products like the Fitbit Air and Garmin Cirq Smart Band. Apple’s existing Health app features, such as readiness score and Health Age, function similarly to Whoop’s recovery score. This potential market entry could intensify competition in the shared screenless fitness space.
Apple, Google, and Whoop are competing in the health tech market regarding pricing and product features.
From cnet.com
Who's involved
- Apple Inc.Reportedly developing a screenless fitness tracker similar to the Whoop model.
- WHOOPA wearable health monitoring company whose model is reportedly being challenged by Apple.
- GoogleA multinational technology company whose market is being impacted by the competitive landscape.
- FitbitA company whose market is facing increased competitive pressure from Apple.
Keep exploring
The entities involved
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WHOOP
Wearable technology company
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Healthspan
guernsey-based British health mail-order supplier
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