Apple raises prices citing memory shortage, accuses Micron of price-gouging, and seeks cheaper memory from CXMT.

The entities involved

• Apple Inc. →

  American multinational technology company based in Cupertino, California

  • Apple is utilizing TSMC for advanced chip manufacturing, a trend observed alongside market pricing pressures affecting sales volume.Mon 17:45
  • Apple Inc. stock is traded on Nasdaq, and Jefferies Financial Group restated a hold rating on the company.Mon 17:22
• Micron Technology →

  American multinational corporation based in Boise, Idaho

  • A market sell-off hit major chip companies (AMD, Intel, Micron, Samsung, Nvidia) as the AI trade cooled and investors entered risk-off mode.Mon 17:34
  • Hyperscalers are competing for AI market share, driving high demand for semiconductors and boosting corporate profits.Mon 16:49
• Changxin Memory Technologies →

  Chinese semiconductor manufacturer

  • Market sentiment in the memory chip sector is shifting due to potential FED rate decisions and competitive pressure from Chinese manufacturers.Wed 08:59
  • Changxin Memory Technologies' market position is being tracked by TrendForce, alongside plans for a new research facility in Beijing.Wed 08:59

Related events

• Apple faces rising memory chip prices while Tim Cook steps down as CEO, with John Ternus assuming the role on September 1.Aug 9
• Tim Cook confirmed on June 21, 2026, that Apple Inc. is implementing price hikes due to rising memory costs.Jun 21
• Tim Cook warned of extreme memory pricing volatility while also positioning Siri AI as a competitive advantage for Apple.Sep 3
• Apple CEO Tim Cook addressed market pressures, noting increased demand for high-bandwidth memory and supply chain constraints.Jun 18
• Apple is introducing new product lines, facing intense market competition in premium devices, and relying heavily on its global memory supply chain.Jul 9