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Apple's SKAdNetwork now provides attribution data to advertisers, a key development in mobile marketing technology.

1 report, 1 independent Updated Sep 4
AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

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Apple's SKAdNetwork now provides attribution data to advertisers, a key development in mobile marketing technology.

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  1. Snap is using SKAN for privacy-safe measurement.Sub-event
  2. Apple's SKAdNetwork provides attribution data to advertisers.1 source

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Coverage

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  • Marketing DiveSnap’s new app ad formats aim to lower CPAs, drive reach This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newslett