Apple's SKAdNetwork now provides attribution data to advertisers, a key development in mobile marketing technology.
1 report, 1 independent
Updated Sep 4
AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Apple's SKAdNetwork now provides attribution data to advertisers, a key development in mobile marketing technology.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- Snap is using SKAN for privacy-safe measurement.Sub-event
Apple's SKAdNetwork provides attribution data to advertisers.1 source
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The entities involved
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Snap Inc.
American multinational technology company
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Apple Inc.
American multinational technology company based in Cupertino, California
Coverage
Newest first; wire copies grouped- Marketing DiveSnap’s new app ad formats aim to lower CPAs, drive reach This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newslett