Apple Watch and Mac Discounts Featured in Amazon's Prime Big Deal Days
The latest in this situation
How it started
What happened
Amazon launched Prime Big Deal Days, an event designed to kick off holiday shopping before Black Friday, running from October 6 to October 7. During this event, the Apple Watch Series 12 received its first discount on Amazon, dropping to $349.99 from $399. The Apple Watch SE 3 is also on sale for $199, down from $249. Additionally, Apple Inc. is offering discounted MacBooks through a partnership with Costco.
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Why it matters
The sales event highlights the intense operational competition between major retailers like Amazon, Walmart, and Costco. These promotions drive consumer spending and directly impact the sales volume and pricing strategies of technology companies like Apple Inc.
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Who's involved
- Apple Inc.Manufacturer of the Apple Watch and MacBooks, participating in sales promotions.
- AmazonRetail platform hosting the Prime Big Deal Days sales event.
- CostcoRetailer partnering with Apple Inc. to offer discounted MacBooks.
- WalmartMajor retailer running various sales events, including those featuring Apple products.
- Apple WatchApple's flagship wearable technology featured in the sales discounts.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Apple Inc.Speculative
Apple Inc. might see increased sales volume and market visibility during the sales event.
- AmazonSpeculative
Amazon could experience increased transaction volume and platform usage during the sales event.
- CostcoSpeculative
Costco could see increased sales revenue from high-profile Apple product discounts.
- WalmartSpeculative
Walmart could see increased sales revenue from high-profile Apple product discounts.
Possible ripples
Who this could reach next, traced step by step from the reporting. Possibilities worth considering, not forecasts.- Apple's retail sales may boost Berkshire Hathaway's holdingsBerkshire Hathaway's equity holdings may benefit from Apple's retail sales.Likely
- Apple's retail sales may boost TSMC's chip demandTSMC could see sustained demand for advanced chips as Apple boosts retail salesLikely
- Walmart's aggressive Apple sales may challenge Target's market shareWalmart's high-volume Apple sales may intensify pressure on TargetPossible
- Apple's major sales events may increase Affirm's transaction volumeIncreased sales events may boost Affirm's usage of BNPL services.Possible
- Apple's major retail discounts may squeeze Samsung Electronics' market shareSamsung Electronics may face increased competitive pressure from Apple's major retail discounts.Possible
How it developed
Newest first. Tap a step to see who reported it.- Anker and Belkin products are being stocked and sold by major retailers including Costco, Target, Walmart, and Amazon, and are used by Apple users.Sub-event
- Walmart is running a sales event featuring discounts on products from Shark, Nespresso, Apple, and Ninja.Sub-event
- Apple Inc. is offering discounted MacBooks through a partnership with Costco, utilizing UNiDAYS for student discount validation.Sub-event
- Walmart is carrying the flagship watch model while Amazon is currently out of stock of the desired size.Sub-event
- Walmart hosts sales events to drive consumer spending.Sub-event
Apple leverages major online and retail platforms for product sales.1 source
Keep exploring
The entities involved
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Apple Inc.
American multinational technology company based in Cupertino, California
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Amazon
American multinational technology company
- Marvell Technology is expanding its role in the AI chip market by developing custom chips for Amazon and challenging Broadcom and Nvidia.
- Alphabet, Amazon, Microsoft, and Meta are facing investor skepticism regarding their infrastructure budgets, with Goldman Sachs facilitating recent equity issuance.
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Costco
American multinational chain of membership-only stores
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Walmart
U.S. discount retailer based in Arkansas