PC® Nutrition First® Reformulates Dog and Cat Food for Grocery Aisles

PC® Nutrition First® reformulated its dry dog and cat food recipes for the Canadian market. These veterinarian-formulated recipes are now available in grocery stores, allowing consumers to purchase them without visiting a specialty pet retailer. The food is priced up to 40% less per 100g than select comparable dry dog and cat foods sold at specialty pet retailers.

The reformulation and distribution strategy changes the market dynamic for pet nutrition products in Ontario. By placing premium, veterinarian-formulated food in standard grocery stores at a lower price point, the product aims to compete directly with specialized pet store offerings.