Aritzia leverages Seoul inspiration for new Super Puff campaign
1 report, 1 independent
Updated Sep 24
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What happened
Aritzia is promoting its Super Puff campaign featuring Yoonchae, a member of the girl group Katseye. Yoonchae, who grew up in Seoul, South Korea, has been the star of the campaign. The featured Super Puff coat has been updated in new styles, including responsibly sourced 800+ fill-power premium down in shades like Mochi Pink and Stormcloud Grey.
From elle.com
Why it matters
The campaign highlights how Yoonchae draws inspiration from various styles and people, including the culture of Seoul. The updated Super Puff line is available in new styles, allowing customers to view the pieces in various looks.
From elle.com