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Asahi Group Holdings plans to expand its brand presence in the Indian market through an alliance to introduce Calpis, with a product launch targeted for the second half of 2026.

2 reports, 2 independent Updated Jun 19
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2
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What happened

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Asahi Group Holdings plans to expand its brand presence in the Indian market through an alliance to introduce Calpis, with a product launch targeted for the second half of 2026.

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What this event is mainly about

How it developed

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  1. Varun Beverages partnered with Asahi Group Holdings to handle marketing and distribution of the Calpis brand in India.Sub-event
  2. Asahi Group plans market entry into India with Calpis, targeting a product launch in H2 2026.1 source

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