Xbox launches XP division to expand into film, TV, and live experiences
1 report, 1 independent
Updated Oct 9
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Xbox created a new division called XP on October 8, 2026, led by Kayleen Walters. This division is designed to expand the Xbox brand into various media. XP will concentrate on bringing Xbox characters to film and television, hosting live events, creating branded merchandise, and securing creator sponsorships.
From gamerant.com
Why it matters
The creation of XP is part of a larger effort by Asha Sharma to overhaul Xbox. This media expansion is modeled after the operations of Lucasfilm. The division's goals include generating revenue through merchandise, sponsorships, and linear storytelling.
From gamerant.com
Who's involved
- XboxThe gaming division creating the new media expansion.
- Asha SharmaCEO of Xbox, leading the company overhaul.
- LucasfilmThe company whose media expansion model Xbox is referencing.
Keep exploring
The entities involved
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Xbox
Microsoft's gaming division
Nothing else this week.
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Lucasfilm
American film and television production company
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Asha Sharma
American business executive
Nothing else this week.